MEDIA TRAINING – Workshops and Seminars Jane Hulbert has been media training corporate executives, association presidents, high profile attorneys, heads of schools and college and university administrators for 25 years. While at McDonald's Corporation Jane and her staff trained hundreds of executives from around the world. Jane was the key spokesperson for the corporation and worked with and appeared on all major networks and cable shows, was interviewed by every major daily and weekly newspapers and magazines in the United States and Europe. She has a strong understanding as to how the media works and how to build relationships with them. The Jane Group understands that a client's message is only as powerful as their ability to deliver it. In this competitive and transparent media environment, we teach the client how to manage the media, control the message and effectively deliver it. Our media training gives the client the tools, strategies and proven techniques to confidently handle media inquiries and interviews, with a focus on hostile and crisis environments. We use mock on-camera interviews, radio and print interviews. While every media training is tailored to the client's needs, the session covers the following: • The media — who they are and how they operate • Message development • Shaping the message for your constituencies • Q & A techniques — bridging, reframing, how to answer the tough questions • Packaging your message — The diamond shape answer • Traps and how to avoid them • How to say "no comment" without saying "no comment" • On-camera interviews and playback critique [ BACK TO TOP ]